Recommended by Catherine Erik-Soussi

Book Cover Made to StickMade to Stick: Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath

Format: print

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Interview with the Authors (NPR)

Publisher’s Description
Made to Stick is a book that will transform the way you communicate ideas…Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.  Read more…

Book Cover Non-designers Design Book

The Non-Designer’s Design Book

by Robin Williams

Format: print

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Publisher’s Description
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. Read more…

Book Cover Outliers

Outliers: The Story of Success

by Malcolm Gladwell

Format: print

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Read a Book Review (NYT)

Read a Book Review (Business Week)

Visit Author’s Website

Excerpt from Outliers
In the early 1990’s, two psychologists at the University of Michigan—Dov Cohen and Richard Nisbett—decided to conduct an experiment on the culture of honor. . . . So they decided to gather together a group of young men and insult them.
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